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We create distinctive identity and presence for brands with depth, atmosphere and intent. Working by hand, play, and experimentation to help businesses feel more rooted, more memorable, and more themselves.
FEATURED PROJECT
Alphasights
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ABOUT US
Fellstate is a brand identity and creative direction studio. We work with founder-led brands across food, drink, hospitality, outdoor, culture and lifestyle; businesses shaped by place, story, craft and symbolism.
Our work is quiet but distinctive. Strategic but human. Built to give brands a visual world they can grow into; from identity systems and art direction to packaging, digital presence and websites. We believe a strong identity should do more than look good. It should carry meaning, create recognition and give people a world they want to enter.
CONNECTED EXPERTISE
From first impression. To lasting impact.
Three disciplines. One team. A shared view of the bigger picture.
Design
Make yourself impossible to overlook.
Distinctive brands and digital experiences, shaped around the people who matter to your business.
- Brand direction
- Website design
- User experience
Build
A solid foundation for what comes next.
Considered development that brings the design to life. Fast, intuitive websites your team can confidently make their own.
- Webflow
- Custom development
- Sanity CMS
Grow
Find the friction. Unlock the potential.
Customer insight, conversion research and focused experimentation. A clearer picture of what works, and what to do next.
- CRO audits
- Conversion research
- Experimentation
- Analysis & reporting
SELECTED PROJECTS
A growing collection of real and self-initiated identity studies; exploring brands shaped by landscape, ritual, craft and culture.
A clear and collaborative approach; from early instinct to a complete identity system.
OUR PROCESS
Meeting
Every project begins with a conversation. We take time to understand what you are building, where it has come from and what it needs to become. This is where we discuss ambition, audience, timing, budget and whether the fit feels right.
Discovery
We gather the roots of the brand; its story, setting, references, symbols, competitors and commercial context. This phase gives the project its direction and makes sure the work is built from something real, not surface-level style.
Concept & Direction
The brand begins to take shape. We explore visual territories, tone, typography, colour, symbolism and atmosphere. The aim is to find a direction that feels distinctive, meaningful and commercially useful.
Identity Development
The chosen direction becomes a working identity system. We refine the logo, marks, type, colour, art direction and key applications; building a flexible visual language that can live across print, packaging, digital and physical touchpoints.
Handover & Guidance
Final assets are prepared with clear guidance for use. You leave with a considered identity system, practical files and the confidence to carry the brand forward with consistency and intent.
WHAT CLIENTS SAY
“They took the time to understand what our brand actually stood for, then built something that felt unmistakably ours. The whole team could carry it forward with confidence.”
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Founder, Placeholder Company
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